ANSWERS BEFORE YOU COMMIT
Contractor Marketing
FAQs
Straight answers about websites, SEO, paid ads and working with Radiarc. Find the details you need to choose your next step.
GETTING STARTED / WEBSITES / MARKETING
01 / GETTING STARTED
Getting started
The right starting point for your business.
Who does Radiarc work with?
We focus on home service contractors, including HVAC, roofing, plumbing and electrical businesses. Your trade, service area and the jobs you want more of shape the strategy.
Which marketing service should I start with?
Start with the biggest gap between your business and the next qualified inquiry. That might be an outdated website, weak local visibility, underperforming ads or missed follow-up. We review what you already have before recommending a starting point.
How much does it cost to work with Radiarc?
The cost depends on the service, project scope and market. Visit our pricing and packages page for current options. Your proposal should make the deliverables, ongoing costs and any additional work clear before you commit.
Is advertising spend included in the management fee?
No. Advertising spend is paid directly to the advertising platform and is separate from management. Confirm both amounts in your proposal so you know the total budget before a campaign begins.
What happens on the first call?
We discuss your services, service area, current marketing and capacity for new work. The goal is to understand what is holding growth back and identify a sensible next step. Talk to a marketing expert to get started.
02 / WEBSITES & OWNERSHIP
Websites & ownership
Build on what works. Fix what does not.
Do I need a new website before starting marketing?
Not always. We assess whether your current website can support the work you need. If focused improvements can solve the problem, a complete rebuild may not be necessary.
What is included in a website project?
The agreed package determines the scope. Our website work can include planning, copywriting, design, development, forms and on-page SEO. Review our contractor website design service and confirm the page count, features and support included in your proposal.
Can you write the content for my website?
Yes. Website copy is part of our website offering. We use information about your services, customers and business to explain what you do and help visitors take the next step. Your real project photos, reviews and service details help make that content specific.
Will my website work on mobile phones?
Our website offering includes mobile-first design. Navigation, page layouts and contact forms need to work for homeowners using a phone as well as people browsing on a desktop.
Who owns my website, accounts and data?
Radiarc's approach is that your accounts and data belong to you. Before starting, confirm how website ownership, account access and any third-party software licenses are handled in your agreement.
03 / MARKETING & RESULTS
Marketing & results
Know what to expect—and what to measure.
How long does SEO take to show results?
SEO usually takes several months to produce meaningful movement. Timing depends on your starting point, competition, website and local presence. Our local SEO service focuses on building visibility over time rather than promising an instant ranking.
Should I choose SEO or Google Ads?
The right mix depends on your goals, budget and current visibility. SEO builds your organic search presence over time. Google Ads can reach people actively searching while campaigns are funded. Both depend on relevant pages, clear offers and reliable follow-up.
Do you guarantee rankings or a specific number of leads?
No. Rankings and lead volume depend on factors such as competition, demand, budget and how customers respond. We focus on clear deliverables and measuring the outcomes that matter to your business.
How do you measure whether marketing is working?
Useful measures include qualified calls and form inquiries, their sources, and the cost of generating them. Connecting those inquiries to estimates and booked work gives a clearer picture than traffic alone. The tracking setup and reporting scope should be agreed at the start.
What can AI automation help with?
Automation can connect lead intake, follow-up and routine customer communication so fewer opportunities rely on someone remembering the next step. The right setup depends on your workflow and software. Explore our AI automation service for more detail.
YOUR BUSINESS. YOUR NEXT STEP.
Still have a question?
Tell us about your trade, your market and what you want to improve. We’ll help you work out where to start.
Talk to an Expert