PPC ADVERTISING FOR CONTRACTORS
Radiarc provides PPC and pay-per-click advertising services for contractors who want to appear when local customers search for the work they provide. We build and manage the Google Ads campaign, targeting, landing pages and conversion tracking from the ground up.
Built around your process
Not a generic template
Your team stays in control
Automation does not replace people
Works with your current tools
Where practical
Clear handoffs
Know when someone should step in
Less office busywork
Fewer repetitive tasks
WHERE PPC CAMPAIGNS LOSE MONEY
You Pay for the Click Before You Know Whether It Was Worth It
Every click costs money, but not every click comes from the right customer. Strong pay-per-click advertising depends on choosing the right searches, controlling where ads appear and sending visitors to a page built for the service they need.
Irrelevant Searches Drain the Budget
Your ads can appear for job seekers, do-it-yourself searches, unrelated services or customers outside the type of work you want.
Too Much of the Market Gets Targeted
Broad location settings can spend money in areas that are too far away, difficult to service or unlikely to produce profitable jobs.
The Ad and Landing Page Do Not Match
A customer searching for one specific service should not land on a general page and have to figure out where to go next.
Clicks Are Counted, but Opportunities Are Not
Without accurate call and form tracking, the campaign may look active without showing which searches are actually producing business.
PAID SEARCH HAS TO STAY CONNECTED
A PPC Campaign Works Best When Every Step Supports the Next
The search, keyword, ad, landing page, website and conversion action all influence what happens after someone clicks. When those pieces match, the campaign becomes easier to understand, manage and improve.
01
Search Intent
We focus on searches that suggest someone is actively looking for a contractor or specific service.
02
Ad Message
The ad reflects the service, location and reason the customer should consider your company.
03
Landing Page
The visitor reaches a page built around the exact service or problem they searched for.
04
Conversion Tracking
Calls, forms and other meaningful actions are recorded so campaign decisions are based on actual responses.
FROM SEARCH TO FIRST CONTACT
What Happens After a Local Customer Searches
Google Ads gives contractors a way to appear when people are actively searching for help. The campaign determines which searches can trigger your ad, where it appears and what the customer sees after clicking.
BUILT AROUND YOUR BUSINESS
We Manage the Paid Search System. Your Team Handles the Customer.
Radiarc manages the campaign around your services, locations and goals while your team answers questions, evaluates the work and closes the job.
Handled by Radiarc:
- PPC keyword research
- Google Ads campaign setup
- Geographic targeting
- Ad copy creation
- Negative keyword management
- Landing page strategy
- Call and form tracking
- Ongoing campaign optimization
Powered by Your Business
- Services you want to promote
- Areas you can realistically serve
- Scheduling capacity
- Customer conversations
- Estimates and sales
- Completed work
- Lead-quality feedback
THE CORE OF A STRONG PPC CAMPAIGN
Three Controls Keep Paid Search Focused
Effective PPC advertising for contractors depends on the right search intent, a relevant landing-page experience and accurate conversion tracking. These three areas shape where the budget goes and how the campaign improves over time.
Qualified Search Intent
Target searches connected to the services, locations and types of work your company wants.
Relevant Landing Pages
Send visitors to focused pages that continue the message they saw in the ad.
Reliable Conversion Tracking
Track calls, forms and valuable actions so campaign decisions are based on real customer responses.
START WITH WHAT MATTERS MOST
We Build the PPC Setup Around Your Current Needs
Some contractors need a complete campaign built from the ground up. Others need ongoing management, stronger landing pages or better tracking. We shape the service around your starting point.
New Campaign Setup
For contractors launching pay-per-click advertising for the first time and needing the campaign built properly from the start.
Ongoing PPC Management
For businesses that want continuous management of targeting, search terms, ads, budgets and campaign improvements.
Landing Page Development
For campaigns that need focused service pages designed to turn paid traffic into calls and form submissions.
THE RADIARC PPC PROCESS
How We Build and Manage Google Ads for Contractors
We build the campaign around your services, market, budget and capacity instead of forcing every contractor into the same setup.
01. Learn
We review your services, target areas, website, competitors, average job value and advertising goals.
02. Plan
We define the campaign structure, keywords, locations, landing pages and conversion actions.
03. Build
We create the ads, targeting, negative keywords, tracking and landing-page connections needed to launch.
04. Optimize
We review search terms, calls, forms, costs and lead quality, then improve the campaign using real performance data.
PPC QUESTIONS
What Contractors Usually Want to Know Before Starting
Pay-per-click advertising can create visibility quickly, but the campaign still needs the right targeting, budget, landing pages and tracking to work properly.
PPC stands for pay-per-click advertising. Contractors use it to appear in paid search results when local customers search for relevant services. You pay when someone clicks the ad.
Google Ads is one of the main platforms used for PPC advertising. PPC describes the advertising model, while Google Ads is the platform used to create and manage the campaigns.
Yes. We can build the campaign structure, keyword targeting, ads, landing-page strategy and conversion tracking needed to launch.
Ads can begin appearing after the campaign is approved and launched. The campaign still needs time to collect useful data so targeting, ads and landing pages can be improved.
The right budget depends on your trade, location, competition, average job value and how much new work your company can handle. But an average spend is $3,000 per month
No. The response can change based on the source, type of job, urgency and what the homeowner says.
Yes. When the current website does not provide a strong destination for paid traffic, we can build or improve service-specific landing pages.
PPC provides paid visibility while the campaign is active. Local SEO builds organic visibility over time. Many contractors use both because they support different parts of the search strategy.
Not always. In some cases, a focused landing page is enough. In others, broader website improvements may be needed.
READY TO START ADVERTISING?
Build a PPC Campaign Around the Services You Want to Sell
We’ll learn which services and locations matter most, then build the Google Ads campaigns, landing pages and tracking needed to start reaching local customers.
AFTER THE CLICK
Paid Leads Still Need Fast Follow-Up
PPC can bring the right homeowner to your business, but the opportunity can still be lost after the form is submitted or the call is missed. AI automation helps your team respond faster, follow up consistently and keep paid leads from going cold.
Use it for new lead responses, missed calls, appointment reminders and estimate follow-up.